Branko Popovic

Become part of Culture.Fashion and work on a future proof fashion sector!

At the opening of State of Fashion 2018, Minister of Education, Culture and Science Ingrid Van Engelshoven announced that she wants to give an impulse to Dutch fashion by starting a (pilot) fashion program that connects initiatives and increases the cultural power of fashion in society. In February 2020 in Arnhem, the program was introduced with a broad working session. Since than, various fashion parties in the Netherlands have been working on an activity program, on a mapping of Dutch fashion and on a joint narrative.

Culture.Fashion is an open, value-driven, network in the field of fashion and textile that brings dedicated people together. Culture.Fashion will start new local initiatives, stimulate a culture of collaboration, present tools to highlight the Dutch fashion landscape and explore and shape the future of fashion of The Netherlands.

Become part of Culture.Fashion and work on a future proof fashion sector! Go the website of www.culture.fashion to stay updated and connected. More information will be revealed soon.

Culture.Fashion is supported by the Ministry of Education, Culture and Science.

Initiators: Erasmus University Rotterdam, FASHIONCLASH, MAFB, M-ODE, State of Fashion and TextileLab Amsterdam | Waag, Lisa Wolters and a growing network of partners.

Trend Agency Move launches new trend book

Trend Agency Move launches new trend book: Trend Movement AW2021/2022. Featured on the cover is the work of designer Teun Seuren.

The Dutch trend watching agency Trend Agency Move has launched their new trend book ‘Trend Movement AW2021/2022’. The theme of the book is ‘Feel Xtreme Feelings’ and explains the leading trends on a consumer, market and design-level. The publications offer trend insights that help you to stay connected with your customer in a trend savvy way. It explains the trends, offers conceptual ideas and translates these into colours and shapes that offer inspiration for product development and design, in several industries. Especially in this new-normal-era that has appeared after COVID-19 infected the world, it is important to understand what the new values and desires are of consumers.

This visual and textual trend book is your guideline for new concepts and brand strategies in markets like retail, fashion, beauty, technology, sports, home decor, media, marketing and other lifestyle-related industries. Also manufacturers in fashion are keen on the leading trends for the next season. Trendwatcher Renske Mennen: “By knowing what is now and what is next, it is possible to come up with concepts and design strategies which make this world a more beloved place to live. I do this all for the growth of care, confidence and respect for our future-self.”

You can download the first chapter of Trend Movement AW 2021/2022 for free. The first chapter, Humanize Emptyness, describes the end of the ‘owning-ere’. “It’s all about meaningful connection. That’s it. Nothing else.” It gives you a perfect impression of the way the trends and developments are important to be aware of, as a company or organisation, and also offers inspiration and a guideline about how to cope with these developments and leading trends.

The book contains four trend-chapters and next to that the book contains colour cards colour-cards that contain 132 seasonal colours. The consumer, market, and design trends are spotted by trendwatcher Renske Mennen. The cover photo is made by Gijs van de Veerdonk, and de fashion design is made by Teun Seuren. The text edit is done by Richard Todd.

The trend book can be found here and costs €1400,00. For more information, trendwatcher Renske Mennen can be contacted via renske@trendagencymove.com.

Trend-Book-movement.jpg
Humanize-emptyness-trend-agency-move.jpg

OCW Modeprogramma Work Session in Arnhem

On Thursday, 27 february 2020, a large scale work session was organized in the town hall of Arnhem.

The Ministry of Education, Culture and Science in The Netherlands plans to boost this development for a more innovative and future-proof fashion system; one that focuses on inclusivity, circularity and addressed the cultural value of fashion. By doing so they invited diverse fashion stakeholders - FASHIONCLASH being one of them - to come together and look into the potential of Dutch fashion. As a collaboration is the core of our values, FASHIONCLASH has taken this opportunity to dive into the possibilities of today, to improve tomorrow.

In 2018, Minister Ingrid Van Engelshoven announced her plans to give a boost to Dutch fashion. In recent years, various organizations and networks have emerged, in which professionals from the Dutch design field, business, education and science work together to contribute to a healthier fashion industry, and thus to a better future. By connecting these initiatives, increasing their visibility and joining their forces, the cultural impact of fashion on society can be increased.
In the past months, The Ministry of Education, Culture and Science has engaged in conversations with several cultural organizations that are trying to reform the existing fashion system. Following these talks, a number of work sessions will be organized. In these sessions we will work towards a joint plan for an activity program, a mapping of Dutch fashion initiatives and a future-proof narrative for Dutch fashion.

The OCW fashion program is an initiative that is growing network and is gradually being expanded with several parties.
Connected participants so far: ArtEZ, AMFI, Erasmus Universiteit Rotterdam, Fashion + Design Festival Arnhem, FASHIONCLASH, Gemeente Amsterdam, Gemeente Arnhem, Gemeente Rotterdam, MAFB, M-ODE, Modint, Nannet van der Kleijn, NL Next Fashion and Textiles, Pauline van Dongen, State of Fashion, Waag TextileLab