Femke de Vries
Amsterdam, The Netherlands
Femke de Vries works as an artist/researcher in fashion where she explores the interaction between clothing as material objects of use and fashion as a process of value production. Through re-readings from various perspectives, she aims to expose workings of fashion / modes of fashioning. Seeking alternative scenarios for makers and users, she takes in consideration the role of fashion communication formats, cultural references and material culture questioning hierarchies, mystification, alienation and emphasizing the physical reality of use. Her research led practice is driven by collaboration and results in works that connect theory and practice.
She has a background in Fashion Design and Fashion Strategy (ArtEZ Fashion Masters). In collaboration with Onomatopee she published two books: Fashioning Value – Undressing Ornament (2015, reprint 2018) and Dictionary Dressings (2016). She lectures at various universities (amongst which ArtEZ Fashion Masters, Fashion Strategy) and has developed specialized educational programs in the field of fashion research. Together with Hanka van der Voet and Elisa van Joolen she founded Warehouse, a place for clothes in context in Amsterdam.
‘Wordsonfashionwebsites.com’ explores the use of text in the realm of online fashion media. The website is connected to a selection of 10 high-profile fashion websites and offers the option to search, track and compare the use of text on these websites. The first general association with fashion is probably clothes, models, shows and fashion photography but it’s not very likely to think of text when thinking of fashion. Nevertheless, it is an important actor within the construct of fashion. Titles, subtitles and captions address certain topics and imbue products with value. They can make a garment ‘new’, ‘effortless’, ‘original’ and ‘thrilling’; they can turn garments into fashion, into dreams and into feelings. It is through the choice and use of certain words that we can read today's cultural, social and economic values.
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